Spring Clean Your social Media Approach

While social media can absolutely be one of the most powerful tools in your metaphorical belt, it can also become easily disorganized and dry and have no engagement power behind it. This happens to the best of us when we’re focused on campaigns, building new strategies, and pushing for new and exciting initiatives on a weekly basis. 

That’s why this time of year might be the best head start you can give yourself for the rest of 2024. So, if you’re ready to say goodbye to some old habits, it’s time to clear the dust and revive your social media routine.

The Start of Your Clean-Up Era

Now that you’re taking the first step to cleaning up your social media (and maybe even some of your archives) take a minute to breathe and come into it with a clear head. This part is usually the worst bit since we all know how hard it is to clean our closets out, for instance. We’re not judging; we’re just saying that this might be a little more of a challenge, which is fine! 

So what exactly does it look like when doing this reassessing? It’s all about decluttering and purposefully organizing your online space. This will go deeper into things like thinking of a new bio for the company, reviewing site permissions, or updating your banner and backgrounds. 

Companies will inevitably evolve, and even if it’s been a year, there’s going to be room to create slightly new aesthetics that will match the business's branding. Everything should run smoothly together and connect to the tone that the rest of your channels present. So, if the website has changed colors, that’s a great way to adjust each social media page to carry the branding over. Remember, you want people to recognize who you are as a company, even if that means you’re changing up some things to refresh your overall voice.

What other things should I focus on?

Well, it depends, but we can help narrow it down! You want to take steps when cleaning up your socials, and this is true across all of your channels. Also, remember that you’re cleaning up not only front-facing content but also everything that goes on at the backend of your operations. So let’s start with: 

DeletE old, irrelevant posts or comments 

But what does that look like exactly? This means that your feed might be clogged with content that might have been useful at the moment but doesn’t serve your presence in the present. It’s important to note that if your content isn’t either evergreen (or relatable year after year) or doesn’t help your audience understand what you have to offer, then it most likely needs to be archived or refurbished to fit the rest of the aesthetic you want to maintain. 

Review your posts and ensure old photos of employees who no longer work for you are removed. If you have old contests, advertisements, or promotions, you can remove them for new, up-to-date information you want your audience to review readily. 

Check those links! 

Whether you have many channels or operate in just one or two, you need to ensure potential buyers and clients can get to the landing page you’ve set up for them, regardless of whether it’s a scheduling link, homepage link, or something of the like. When your links aren’t consistently checked, you can lose out on people trusting your online presence, and it can ultimately reduce your foot traffic because you can be seen as a company that doesn’t know what they’re doing. 

Make sure you're in alignment with other accounts.

Has it been over a few years since you first followed an account that you thought would benefit or be influential for your organization? While not the most significant issue you may face when cleaning up your social media strategy, it still may be helpful to unfollow accounts that don’t align with your values in the present day. You may not see the content you want to follow, which could unintentionally clog your feed. So, while your social media marketing may not be highly affected by this item, it still bears repeating that you may want to revisit this step over several weeks

Reassess that you're using the right analytical tools. 

Not only are you trying to help others with your services and what you can offer, but you’re also trying to run your business and keep your social media relevant, present, and engaging for your audiences. But how do you go about doing that while you’re organizing everything else? Tracking your analytics and ensuring that your tools are set up correctly will help you steer clear of any significant (or additional) social media cleanups in your future and save you quite a bit of time. 

Consider all the napping—we mean work—you and your team can do! You’ll be able to forecast how to pivot your strategy a little better and understand how your content is performing rather than trying to guess what might or might not be the problem. This also gives you insight into whether you need to immediately remove something from your feed, especially after testing it and finding that it underperformed compared to other posts you’ve created. 

Are you ready to learn more about how to align your social media and content strategies for maximum effect? Reach out to Scribe & Script today! Our team can’t wait to help you find the ideal digital marketing solutions to make your brand thrive.